What does “Ayoba” mean anyway?
The word “Ayoba” has been borrowed from South African slang. If you were watching the soccer World Cup in 2010 you may have heard the word used there as 149,000 fans watched the games. We might say “Great” or “Cool” or “Excellent” or in some cases simply “Hello good to see you”. It is uniquely South African and expresses delight, excitement, agreement and approval. Our company chose this word because we wanted something unique like us. We have noticed when we started typing the word out for ourselves; it often came out as “Ayouba”. We think that is interesting for our focus as a company has always been on “You”. While I had never been to South Africa, I was surprised to discover 3 years after the company had been named, that I was walking around the stadium where those amazing soccer games were played.
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